About Us
Inspiration & Vision
In the heart of luxury and simplicity, LeCelora transforms every drive into a sensory journey. Inspired by French elegance and daily indulgence, our fragrances are crafted by master perfumer Bianca Laurent, a graduate of Cinquième Sens. Bianca has worked for YSL and MFK and participated in many perfume projects. Her representative works include La Nuit de l’Homme in 2009 and Baccarat Rouge 540, which garnered worldwide acclaim in 2015. To Bianca, the car’s scent becomes its silent signature — an ethos of olfactory minimalism that defines every LeCelora creation.
LeCelora's vision is to blend time-honored craftsmanship with modern innovation. It brings unparalleled artistry and passion to every creation, each fragrance is born from the desire to infuse everyday life with elegance, authenticity, and sensual pleasure. With LeCelora, each trip becomes an indulgence of the senses, where driving and savoring an exquisite scent become one. Our mantra is simple: Turn every drive into a scent-filled journey.